Gamification Use Cases for Business Events

QuizMaster's digital quiz and face-2-face game show solutions are ideal for business event gamification, providing real flexibility and compelling mixed media experiences for event designers and organizers.

When applied effectively, gamification delivers fun and engaging user experiences. Gaming elements can be used before, during and after meetings and events to boost attendance, increase engagement, educate, promote message reinforcement and deliver real ROI. A key determining factor is identifying which aspects of an event's workflow lend themself to gamification. Below are several use cases to provide ideas for your organization.

Pre Event Gamification

Depending upon the event type, there are several ways to incorporate elements of gamification into the pre event process.

  • For a convention, where the goal is to attract as many attendees as possible, introduce an online quiz into the marketing and promotion. Offer a free conference pass, or compelling prize.

     

  • Before a sales kickoff, run a fully automated quiz over a week period, where sales teams can compete to qualify for a slot on the stage at the face-2-face stage game show.

     

  • For a product launch, or a customer conference, create an online challenge with questions related to the product or conference objectives, and offer an invitation to a special reception, or product trial, or other. Build expectation and start messaging.

Face-2-Face Event Gamification

There are several ways to incorporate gamification into activities at actual events, again depending on the objectives and the audience.  The digital quiz and challenge options presented in the pre and post sections of this page are entirely possible at a face-2-face meeting, and best run manually by an emcee.  Below are several use cases leveraging physical game show equipment, whether in use at trade shows, corporate parties, conference stage or break out sessions, or group meetings. 

Full or Mini Game Shows

How about injecting an actual TV style game show into your event?Full shows on conference stages can run from 60 to 90 minutes, often run towards the end of the meeting.  We have run 20-40 minute shows for multiple groups as break out sessions.  Mini game shows can last from 5-15 minutes, as the finale after a digital game, or within a trade show environment, or at a corporate party.

Any game show can leverage audience engagement technology, where participants can be polled for ‘Ask the Audience’, ‘Vote for Best Team’ or ‘Challenge the Room’. We can often work with your engagement software or provide our own. The key is to creatively blend the combination of game show format, specialized equipment, team orientation, room interaction and business content.   

See the Quizzes/Shows page for more information on retro shows.

Example: A mixed media game show starts with a knockout digital game for everyone in the room, rolling into a TV style game show for the top teams. The example above shows the knockout game on the left, the stage show in the middle, and an audience related question on an iPad on the right. 

There are several elements that enable a compelling physical game show experience, including people (e.g. hostess, MC/host, judges) and specialized equipment (e.g. podiums, game show system)

QM_ClientWheel2

Custom Wheel Game Station

Hostess Operates Wheel and Trivia

QM_Client2Wheel2

Custom Game Stations

At a trade show or corporate function, adding a game show station creates an eye catching and refreshing option to either attract prospects, entertain customers or challenge employees.

On the left are examples of LED spinning wheels. People love to spin and wait to see where it stops.  The black circular holes in the wheels enable the insertion of custom graphics, whether for a prize, points, a trivia question or other. Optionally a hostess can operate the wheel with an iPad pre loaded with custom questions. 

Post Event Gamification

Post event follow up is a valued marketing and customer service practice, offering a chance to not only thank participants, but also to provide hooks to drive new business, up/cross sales, loyalty/retention, referrals, message reinforcement and job enablement.  These communication and content hooks may follow on from the gamification delivered before or during the event, or they may be new ways to generate post event interaction.  Here are some examples:

  • Provide an eBook with the result of the quiz show, photos of the winners and other fun moments, plus answers to all questions. For the business oriented answers, provide links to additional content and possible next steps, to drive home the key messages from the event. Tie the game to business workflow. 
  • Create a digital trivia game challenging event participants with questions related to the conference or meeting. 
  • For prospects and customers subtly reinforce your new products, differentiation, offers etc via the questions. Offer a prize to the top 10, or if they score 999 points (e.g. free pass to next year’s conference, piece of branded swag, free product trial).
  • For employees base the digital game questions around the key takeaways from the meeting, and run a competitive leaderboard enabling bragging rights.  Sales people love to compete. 

Example: Run a trivia challenge for all employees that went to the sales kickoff, for 1 week. Use timed questions so no chance to look up the answers.  Management will be given an accurate assessment of which topics and messages were best and least understood. Leaderboards will be real time. 

Gamification Data and Analytics

QuizMaster can provide data from any and all game related activity, providing valuable insight into participant understanding. The value of the data depends heavily upon the topics and questions posed - analysis of specific business oriented questions helps to identify knowledge gaps.
Depending upon the digital gaming platform, analysis can summarize topic/answer performance, by user, by team, by geography, even by the time it takes to answer. With this in mind, the creation of the event content, especially the questions, is a critical and integral part of gamification development.

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