Exhibitor Magazine:
December 2004;
February; March 2005

Selling Power Magazine:
January 2005

Final Answer

QuizMaster uses game shows to generate leads and buzz.

DECEMBER 29, 2004 -- When Jim Seltzer created his first game show in 1979, he never expected the creation to appear on television.

Today, the QuizMaster president and CEO is celebrating the company's 25th anniversary creating fully staged, live quiz shows for companies big and small. Clients submit information about their company or new product. QuizMaster formulates tailored questions, builds a set, and sets up the competition. Clients can use the shows to promote a new product, generate leads at trade shows, or foster communication.

"It's an easy and effective way to get response and recognition," Seltzer says. At trade shows, "some move on, but a lot of people will move in and take their turn." That, he says, helps companies generate leads from people who might otherwise just be curious passers-by.

QuizMaster recently introduced a Web version of its game. Prizeroom.com provides customized games that clients can use to provide customers with information about a new product or to challenge employees with corporate trivia.

"Organizations always look for new and exciting methods to promote their company," Seltzer says. "This is a way to get information to customers and employees about products and services they can use… and it's fun."

—Christine Hintze