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InterMark, Inc. Home
9845 Bankside Drive, Suite 1100,
Roswell, GA 30076
Phone: (770) 664-0648
February; March 2005
Selling Power Magazine:
January 2005 Issue
QuizMaster uses game shows to generate leads
DECEMBER 29, 2004
-- When Jim Seltzer created his first game show in 1979, he
never expected the creation to appear on television.
Today, the QuizMaster president and CEO is celebrating the company's 25th
anniversary creating fully staged, live quiz shows for companies big and
small. Clients submit information about their company or new product.
QuizMaster formulates tailored questions, builds a set, and sets up the
competition. Clients can use the shows to promote a new product, generate
leads at trade shows, or foster communication.
"It's an easy and effective way to get response and recognition," Seltzer
says. At trade shows, "some move on, but a lot of people will move in and
take their turn." That, he says, helps companies generate leads from people
who might otherwise just be curious passers-by.
QuizMaster recently introduced a Web version of its game. Prizeroom.com
provides customized games that clients can use to provide customers with
information about a new product or to challenge employees with corporate
"Organizations always look for new and exciting methods to promote their
company," Seltzer says. "This is a way to get information to customers and
employees about products and services they can use… and it's fun."